“generating leads from them with programs like Google Adwords, building web sites with functional landing pages...
If you’re an entrepreneur like me and you’re looking for someone to help you grow your business, I’d really recommend talking to Jeff..."
Troy Patton, CPA -
Archer Investment Corporation
Indianapolis, IN
www.TheArcherFunds.com
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talk about Jeff Bell... (Click PLAY)
“include Internet and Google pay-
We highly recommend
Jeff Bell. He's frugal with our marketing dollars and always delivers on time"
Dr. Jacque Russo, Director of Marketing
EnviroMed Design Group
Boca Raton, FL
www.EnviroMedGroup.com
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talk about Jeff Bell... (Click PLAY)
“He's helped us on web site design and Adwords to develop leads from our web sites.
I was real fortunate to find Jeff and would recommend Jeff to anybody ... Jeff has been the best thing for us as far as
Marketing.”
Mike Hale, President
Advanced Radiant Systems, Inc.
Fortville, IN
www.Cool-
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talk about Jeff Bell... (Click PLAY)
"He’s really helped me quite a bit in my business.
He’s driven our response rates up and our costs per lead down.
He's been very good to work with..."
David Catalano, CEO
Midwest Bankers Group, Inc.
Indianapolis, IN
www.MidwestBankers.com
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talk about Jeff Bell... (Click PLAY)
“Jeff will analyze your market, initiate a program and tally the results. I've worked with him on several marketing initiatives, and it's been great. So if you're looking for more clients or patients or to sell more, Jeff should be your first call.”
Dane Rowland, President
Rowland Printing
Noblesville, IN
www.RowlandPrinting.com
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talk about Jeff Bell... (Click PLAY)
Click any PLAY button & turn on your Speakers to hear an audio testimonial:
“We weren’t sure how to market our services & how best to utilize technology available. Jeff always has time for our questions. He is one reason why our financial services co. has grown at a 50% growth rate. I highly recommend Jeff to you if you want to have a marketing professional on staff.”
Ed Newton, CPA -
Newton Financial Network
Charlotte, NC
www.EdNewtonCPA.net
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talk about Jeff Bell... (Click PLAY)
“I got a call from someone in Bethesda, and they had opted in through the landing page that Jeff set up, after about 3 months they called me up and I went to see them, they give us a check for $8,000, they became a new client.
So I found it a very good investment to work with Jeff Bell...”
Paul Sullivan, CPA -
Sullivan and Company, CPAs
Bethesda, MD
www.eSullivan.net
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talk about Jeff Bell... (Click PLAY)
"Finance Geeks and I have benefited from Jeff’s marketing experience for the last 5 years...
In addition Jeff’s knowledge of e-
Tony Patrick, MBA
Finance Geeks
Indianapolis, IN
www.FinanceGeeks.com
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talk about Jeff Bell... (Click PLAY)
My 21st Century Definition of Marketing (a 3-
MARKETING IS A PROCESS THAT INCLUDES ADVERTISING, SELLING AND SERVICING CLIENTS...
If I’m a business owner, CEO or President and I’m looking increase sales and profits
I will often read & hear professors and academics write & talk about marketing in
hard-
The AMA or American Marketing Association defines
it as this:
Again if I’m you, a business owner, CEO or President and I’m looking increase sales
and profits, this definition doesn’t help me. In fact it confuses me. And it might
actually mislead me if I go looking to find new ways to find more customers, clients
or patients.
Having been an executive running both startups and corporate divisions
I found there were only 3 different yet related functions within my companies that
drove sales and profits.
The 3 functions were (and are) Advertising, Selling & Service.
Let’s
start with the first function of ADVERTISING. In a national education company selling
phonics reading programs, we ran :30 & :60 second TV commercials to generate phone
calls to our sales people. We spent up to $150,000/week on these “advertisements”.
In a national satellite TV (C-
Today like you,
our clients might run online PPC or Pay-
In any case my & your advertising is ONLY
an effort to find the ideal & most interested and qualified (meaning “profitable”)
people who might be interested in buying from you.
The job of your ADVERTISING is
to feed leads, calls, traffic to your sales people (or website or office or dealership
or local business) so they, be they human in the real/offline world or virtual in
the internet/online world (landing pages or sales pages or videos or recorded webinars
and so on) can then build a case and persuade that person to buy what you sell.
In my corporate positions I managed the advertising departments and people. And
virtually every day we were tracking where our ads were running, the responses they
were producing and how much they cost us, per lead or per call (often called CPL
or Cost Per Lead).
This meant a lot of sourcing leads, tagging & tracking procedures
and systems, manual and automated reports, often from different sources & databases
yet manually combined, tallied, measured, sorted and analyzed to determine what worked
& what didn’t.
The advertising people were tasked with making sure their leads were
the highest quality (motivated buyers or easiest to sell to) at the lowest cost to
purchase that advertising.
They often sat with salespeople and/or listened to the
leads or callers actual conversations with the salespeople, so they could hear the
quality of the leads they generated with their advertising.
And I either weekly or
monthly made formal keep, change or kill decisions on the media buys. We kept what
was working. We changed or tweaked marginal or breakeven advertising to make it
‘work’ meaning ‘profitable’. And we killed what was losing money so we could take
those dollars and expand or extend what was working and profitable, or test new advertising
we had researched.
marketing and advertising interchangeably. They
Sales and Marketing Results provides Marketing SYSTEMS made up of a variety of TOOLS
for companies and professionals to use to grow their small business, company, practice,
membership or organization. These include:
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